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Free tools
Free help for your business, no strings attached
Use these on your own, keep them, share them. If you'd rather have us do it, we're happy to. Either way, there's no catch.
Free tool 1
Free website audit
Send us the word AUDIT and your website (or Google listing). A real person looks at it the way a new customer would and sends back a short, plain-English list.
- What's likely costing you calls or bookings
- How your site works on a phone
- Quick wins on your Google Business Profile
- The one or two fixes to do first
No sales pitch unless you ask for one. Usually back within a few business days.
Two ways to request it
By email: send “AUDIT” and your website link.
or write to info@stepup11.com
By direct message: send “AUDIT” on Instagram or Facebook.
Free tool 2
Google Business Profile checklist
Your Google Business Profile is often the first thing people see when they search for you, before your website. Go through this list once, then check it every few months.
Get the basics right
- Claim and verify your profile with the Google account you'll keep long-term
- Use your real business name, exactly as it appears on your sign and paperwork (no extra keywords)
- Choose the most accurate primary category, then add a few secondary ones
- Show your address, or set a service area if you travel to customers
- Add your main phone number and your website link
- Set regular hours, and update holiday hours before each holiday
Make it convincing
- Write a clear description: what you do, who you serve and where
- List your services (and prices or starting prices, if you can)
- Upload real photos: storefront or vehicle, team, and your work. Add new ones regularly
- Ask every happy customer for a review, with a direct link
- Reply to every review, good or bad, politely and within a few days
- Make sure your name, address and phone match your website and other listings
Free tool 3
Website launch checklist
Everything to check before and after a new website goes live, from your domain to your first reviews.
1. Own the foundation
- Domain registered in your name, on an account you control
- Auto-renew turned on and login details stored safely
- A professional email address on your domain
- Secure (https) connection on every page
2. Make it easy to act
- Tap-to-call phone number at the top of every page
- Short contact or quote form that you've tested yourself
- Booking or ordering link, if you take appointments or orders
- Clear services, service area, hours and real photos
- Checked on an actual phone, not just a computer
3. Get found and trusted
- Each page has a clear title and description
- Site connected to Google Search Console, with a sitemap submitted
- Google Business Profile linked to your new website
- Social profiles link to the site, and the site links back
- A simple way to ask every customer for a review
- Privacy policy page, especially if you collect form data
See your new website before you spend a dollar.
Tell us about your business and we'll build a working preview of your new site, usually in 1–2 business days. Love it? We launch it. Not for you? You owe nothing.